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Ad Selector

Hulu’s Ad Selector allows the user to choose their ad experience by selecting the ad they want to view. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after 15 seconds, one video in the unit will be randomly selected to play.

Turnaround Time

12 business days from the receipt of the final assets and copy.

Available On:

Platforms:

Deliverables

Brand Logo/Title Treatment

If Client is Designing

  • File Format: Transparent PNG
  • Dimensions: 254 x 79

If Hulu is Designing / Resizing

  • PREFERRED: Vector Adobe EPS or Illustrator (AI) files 
  • ACCEPTED: Transparent PNG or Layered Photoshop (PSD) files

Creative Best Practices

  • Using a white logo is highly recommended for optimal legibility.
  • Horizontal logos to make the best use of the available area.

Creative Guidelines

  • Taglines, tune-in copy, or talent names are not permitted to be used with the brand logo.

Thumbnail Images

If Client is Designing

  • File Format: JPG
  • Dimensions: 546 x 307

If Hulu is Designing / Resizing

  • PREFERRED: Layered Photoshop (PSD) or TIFF files
  • ACCEPTED: JPG
  • If Hulu needs to create the thumbnails with screenshots of the video commercials, please provide the exact timestamps.

Creative Guidelines

  • To encourage viewer engagement, we suggest using thumbnail images for each option that are distinct from one another.
  • Text in the thumbnail images is NOT ALLOWED. 

Background

  • The background is a blurred version of the thumbnail image the viewer is hovering on. It changes as the viewer switches from one thumbnail to another. 
  • The background image CANNOT be customized.

Copy

Headline

  • The copy MUST be “Which ad experience do you prefer?”. This copy cannot be customized.

Thumbnail Captions

  • The caption is the copy below the thumbnail that describes the category or option choice.
  • 25 characters max including spaces and punctuation
  • 5 characters minimum
  • Standard text only.

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Video Tech Specs

Technical Specs

  • We cannot serve through VAST tags. Must be site-served and adhere to Hulu standard video specs.
  • Max File Weight: 250 MB
  • See Video Commercial Specs Page

Number of Videos

  • A minimum of two videos and a maximum of three videos are required.

Video Lengths

  • :15 or :30

Creative Best Practices

  • To encourage viewer engagement, we suggest using video creatives that are distinct from one another.

Third-Party Tracking Tags & File Hosting

Tracking Tags

  • Clients can provide third party 1×1s and click trackers.

File Hosting

  • Files are hosted by Hulu.

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