Premium Slate

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A Premium Slate is a :05 to :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound. This added creative flexibility helps to:

Improve brand recognition
Improve visibility of the brand on Hulu
Drive creative innovation

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Turnaround Time

12 business days from the receipt of the final assets and copy.

Available On:

Platforms:

Deliverables

Creative Best Practices

When thinking about your creative, remember that the Premium Slate comes immediately before the same brand’s commercial. As such, it’s a best practice to avoid repeating the same creative in the commercial.
Use strong brand visuals and be brand-forward.
Video is not mandatory. Visuals can be static or animated.
Messaging should be easy to digest with voiceover that aligns with what’s on screen.
Mandatory “Presented by” text (in Hulu’s font), voiceover, and logo should be featured for a minimum of two seconds. Watch out for copy or voiceover that’s too long.
In addition to voiceover, it is recommended to have music/audio for the duration of the slate.

Video/Audio Tech Specs

Edited Video, I.E. Commercial Creative

Resolutions: 1920 x 1080 or 1280 x 720
Required Aspect Ratio: 16:9
Letterboxing (black bars on top and bottom) when the native aspect ratio is 1.78.1, 2.35:1, or 1.33:1 is not allowed
Pillarboxing (black bars on the sides) is not allowed.
Constant bitrate (CBR) 10–40 Mbps.
Main Profile @ Main Level (MP@ML)
4:2:2 color space
Single video track

File Formats / Max Size

Quicktime movie (MOV)
MPEG-4 (MP4)
Max File Size: 10GB

Codec

Apple ProRes 422 HQ
H.264

Frame Rate

23.98, 24, 25, or 29.97 or 30 fps based on native frame rate.
Constant frame rate only.
Content must be progressive scan.

Audio Tech Specs

Audio is required.
Two-channel stereo only.
192 Kbps minimum constant bitrate (CBR).
16- or 24-bit depth.
48 kHz sampling rate.
Must have exactly one audio track that matches the video duration.

Audio Codec

PREFERRED: Pulse-code modulation (PCM)
ACCEPTED: Advanced Audio Coding (AAC)

Split Track Audio

A split-track audio is required for videos with existing dialog and/or voiceover. If not available, we will ask for separate audio stems. If stems are not available, we will ask for a music track.
Final mix of dialogue, SFX, and music (DME) stems delivered as WAV or AIFF files.

Additional Tech Specs

See Video Commercial Specs Page

Animation Assets

If Changes / Revisions not Required

PREFERRED: ProRes 4444 (for alpha footage) or ProRes 422 HQ (for non-alpha)
ACCEPTED: TIFF sequences

If Changes / Revisions Required

Collected Adobe After Effects files (AEP)
Cinema4D files for 3D (C4D)

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Static Assets

Brand Logo & "Presented by" Text

PREFERRED: Vector Adobe EPS or Illustrator (AI) files
ACCEPTED: High-res layered Photoshop (PSD)
“Presented by” text will be placed centered above the title treatment. whenever possible. Please allow room for this.
The “Presented by” text CANNOT be customized. It must be in Hulu’s standard font, size, and color. Except for special situations, the “Presented by” text will be added by Hulu.

Photographic Asset (Product Shots, Video Stills, Etc.)

High-res layered Photoshop (PSD) or TIFF files.
Largest dimensions possible. (Minimum 1920×1080)
Highest resolution possible. (Minimum 72dpi)

Fonts (if applicable)

OpenType Font (OTF)

CTAs, URLs, Hashtags & QR Codes

Because premium slates are not directly clickable on most devices CTA buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed.
URLs and hashtags are accepted.
QR Codes are NOT accepted.

Voiceover Script

Recommended Format

English: “Presented by [Brand Name] + [Tagline (optional)]”
Spanish: “Presentado por [Brand Name] + [Tagline (optional)]”
If a client has a specific creative direction for the VO that should be sent with the script.
Please provide phonetic spellings of all ambiguous words that could be mispronounced.

Talent

Client may use their own VO talent but script must be pre-approved by Hulu creative to ensure it follows our guidelines.
Voiceover can be read by official Hulu talent.
Please note your preference for either a male or female reading.

Length

No syllable/length restriction
Must fit comfortably within :07 duration.

Versions & Guidelines

One creative version per flight.
Cannot include CTAs such as “Learn More” or “Buy Now”.
Please ensure VO script is approved before production begins. Re-records may incur a change fee.

Third-Party Tracking Tags & File Hosting

Tracking Tags

Clients can provide third party 1×1s and click trackers.

File Hosting

Files are hosted by Hulu.

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