Original • 2 seasons available (16 episodes)

O Rei Da TVO Rei Da TV

1989. With a clean bill of health, Silvio Santos is riding the wave of success SBT has built as a TV channel. Silvio is running for president of Brazil, and while polls show high favorability for him among the people, his opponents seek to remove him from the race, leading him to fight back where he feels most at ease: in front of the camera. By the early 90s, Silvio is determined to overthrow Globo as the most watched TV channel, but his efforts come at a high cost and he is forced to put Gugu on Sunday afternoons — the coveted time slot he dominated for 20 years. As years pass during the ratings battle between Globo and SBT, the programming becomes more scandalous, with SBT inching closer to the top. A media frenzy grips the country with the kidnapping of Silvio’s daughter Patricia, a situation that leads to Silvio himself being threatened at gunpoint. Years later, a scandal at the PanAmericano bank threatens to upend Silvio’s empire.more

1989. With a clean bill of health, Silvio Santos is riding the wa...More

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Episode 1

The Jelly is Mine

TV presenter Silvio Santos loses his voice during a live broadcast, leading his channel to panic.

Episode 2

Sing, Peru!

Santos’ diagnosis causes a media circus; in 1958, Santos goes on all in on “Baú da Felicidade.”

Episode 3

The King of Sundays

Santos faces a risky surgery in the US. In 1963, Santos’ decision puts Baú da Felicidade at risk.

Episode 4

Petit Comité

SBT looks to a future without Santos. In 1970, Santos realizes he must chart his own course.

Episode 5

What's the Damage?

Santos returns to Brazil to a vastly different scenario at SBT. In 1971, Santos’ marriage suffers.

Episode 6

And the Bamboo...?

Santos has a haunting feeling as he opens up about his illness. In 1973 Santos’ program is censured.

Episode 7

How Much Do You Earn?

In 1975, Santos uses his powerful contacts to get his own television license from the government.

Episode 8

Let's Open the Door of Hope

Santos faces ghosts from his past ahead of surgery. In 1975, Santos pursues his life’s dream.

O Rei da TV Season 2 Trailer

Season 1 Trailer

About this Show

O Rei Da TV

1989. With a clean bill of health, Silvio Santos is riding the wave of success SBT has built as a TV channel. Silvio is running for president of Brazil, and while polls show high favorability for him among the people, his opponents seek to remove him from the race, leading him to fight back where he feels most at ease: in front of the camera. By the early 90s, Silvio is determined to overthrow Globo as the most watched TV channel, but his efforts come at a high cost and he is forced to put Gugu on Sunday afternoons — the coveted time slot he dominated for 20 years. As years pass during the ratings battle between Globo and SBT, the programming becomes more scandalous, with SBT inching closer to the top. A media frenzy grips the country with the kidnapping of Silvio’s daughter Patricia, a situation that leads to Silvio himself being threatened at gunpoint. Years later, a scandal at the PanAmericano bank threatens to upend Silvio’s empire.

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