"Grails: When Sneakers Change the Game" follows the story of Eastside Golf and its quest to enter the world of sports fashion and sneaker culture. From humble beginnings to a deal with the top brand in the world, the founders of Eastside Golf look to create the ultimate and most sought-after shoes in the world – known in sneaker culture as "Grails."more
"Grails: When Sneakers Change the Game" follows the story of East...More
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Grails: When Sneakers Change the Game
"Grails: When Sneakers Change the Game" follows the story of Eastside Golf and its quest to enter the world of sports fashion and sneaker culture. From humble beginnings to a deal with the top brand in the world, the founders of Eastside Golf look to create the ultimate and most sought-after shoes in the world – known in sneaker culture as "Grails."
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Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.
Episode 2
Chapter 2: The Break
Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.
Episode 3
Chapter 3: The Launch
Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.
Episode 4
Chapter 4: The Gospel
Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.
Episode 5
Chapter 5: The Reveal
Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.
Episode 6
Chapter 6: The Grail
As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.
Trailer: “Grails: When Sneakers Change the Game”
About this Show
Grails: When Sneakers Change the Game
"Grails: When Sneakers Change the Game" follows the story of Eastside Golf and its quest to enter the world of sports fashion and sneaker culture. From humble beginnings to a deal with the top brand in the world, the founders of Eastside Golf look to create the ultimate and most sought-after shoes in the world – known in sneaker culture as "Grails."
Start watching Grails: When Sneakers Change the Game
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